We see logos for some of the most iconic brands in the world each day.
Little do many people understand, those logos are sending some rather powerful subliminal messages our way.
All these subliminal messages have one different trait in common — they in some way point to the principal mission statement or product of the firm they represent.
While these subliminal messages may be hidden in the business’s emblem, once you see them it’s not difficult to comprehend why they were picked.
This company wants you to know that your packages will be delivered as quickly and reliably as possible from one location to another.
If you look carefully between the E and X (EX) you will notice that the white space left behind forms an arrow.